When we opened the doors of ENJOY, AN URBAN GENERAL STORE on a hot day in July 2005, we could have never imagined that we be so welcomed and embraced by the residents, businesses, and visitors of Lincoln Square. We sought to open a shop with a rotating mix of unexpected, fun, and affordable items that offer the perfect gift for any occasion. We strived to embody the spirit of general stores of the past, becoming a familiar, friendly place where the neighborhood goes to pick up what they need and discover what's new. We didn't want to just be located in Lincoln Square, we wanted to be part of it. We have seen the neighborhood change (and grow) in the past years, and we are excitedly looking forward to what the future holds. Thank you for 7 amazing years. Without your support and patronage we, literally, would be not be here today. Here’s to many more lucky years. We hope you'll help us celebrate our birthday all month long.